Lesson 1:
Experiential Marketing, what it is and why it works.
Experiential Marketing is the idea that if a customer can be introduced to a product in a personal way then they are more likely to use it.
Experiential Marketing uses the five senses directly to attract new customers.
When customers can "experience" a product rather then just see it on T.V. or if they can hear about a product from a real person, then they are more likely to purchase that product.
Companies are catching on that this type of marketing works. New promotions with displays, brochures and samples are coming out all the time.
These retail companies hire us to find professional and friendly people like you to help promote their products at a grass roots level.
